Rising Star Alert: "Chicks on the Right" Emerges as a Multi-Platform Force in Conservative Political Commentary
In the crowded landscape of political commentary, breaking through the noise requires more than just strong opinions—it demands authenticity, consistency, and a unique voice deployed strategically across multiple platforms. Chicks on the Right is proving they have all three, with explosive cross-platform growth that positions them as one of the fastest-growing podcasts in conservative political discourse.
A Multi-Platform Powerhouse in the Making
While many political commentators focus on a single platform, Chicks on the Right has built an impressive multimedia empire that showcases the power of coordinated cross-platform strategy:
Over 500K podcast subscribers - placing them among the elite tier of political podcasts
686K Instagram followers - demonstrating massive social media reach and engagement
155K YouTube subscribers (up from 128K in September 2021) - steady growth in video content
148K followers on X (formerly Twitter) - solid presence on the platform that drives political conversation
This multi-platform presence with over 1.5 million followers combined makes Chicks on the Right one of the fastest-growing voices in political commentary, period. Their podcast subscriber count alone surpasses many established political shows, positioning them as a major player in the conservative media ecosystem.
The Numbers Tell a Story of Strategic Dominance
Since September 2021, Chicks on the Right has demonstrated not just growth, but strategic platform diversification that amplifies their reach exponentially. Their YouTube channel grew from 128,000 to 155,000 subscribers—a 21% increase representing steady, organic growth. But it's their podcast performance that truly stands out: with over 500K podcast subscribers, they've achieved scale that rivals some of the biggest names in political media.
To put this in context, many well-known political commentators struggle to break 100K podcast subscribers. Chicks on the Right has blown past that threshold by 5x, demonstrating massive appetite for their content and commentary.
Their Instagram following of 686K is particularly impressive in the political commentary space, where visual storytelling and quick-hit content often underperforms compared to long-form discussion. This suggests they've mastered the art of translating political commentary into shareable, engaging visual content—a skill that eludes many traditional media personalities.
Meanwhile, their 148K X (Twitter) following provides a direct line to the platform where political discourse happens in real-time, allowing them to participate in and shape conversations as news breaks.
Elite Company: Top-Tier Xcelcast Rating
The quality behind this growth is reflected in Chicks on the Right's Xcelcast universal rating of 4.9 out of 5.0—placing them in truly elite company among female political commentators. This rating ties them with Megyn Kelly (4.9), one of the most influential voices in conservative media, and sits just a whisker below Trish Regan's perfect 5.0 rating.
The Xcelcast ratings for top female political commentators reveal just how competitive this space is:
Trish Regan: 5.0
Chicks on the Right: 4.9 ⭐
Megyn Kelly: 4.9
IHIP: 4.7
Kara Swisher: 4.6
Achieving a 4.9 rating while simultaneously managing explosive growth across multiple platforms is extraordinarily difficult. Most media properties face a quality-versus-scale tradeoff: grow too fast and quality suffers, focus too much on quality and growth stagnates. Chicks on the Right has somehow managed to do both, maintaining elite-level content quality while building an audience that exceeds many established mainstream media personalities.
The Cross-Platform Growth Strategy
What sets Chicks on the Right apart from many political commentators is their sophisticated understanding of how different platforms serve different purposes in building a media brand:
The Female-Led Political Podcast Landscape
Chicks on the Right's 500K+ podcast subscribers place them in elite territory within the female-led political podcast ecosystem. For context, The Megyn Kelly Show—currently the third-largest right-wing podcast overall—has achieved massive success with 134,590 Castbox subscribers (though her total reach across all platforms is significantly higher).
The conservative female podcast space includes:
The Megyn Kelly Show - Third-largest conservative podcast with 176% year-over-year growth
Candace Owens (The Daily Wire) - Top 20 conservative podcast with consistent growth
Chicks on the Right - Over 500K podcast subscribers, making them a top-tier player
On the progressive side, shows like The Daily Beans by Alison Gill and Dana Goldberg and Politics Girl by Leigh McGowan have built dedicated followings, but Chicks on the Right's multi-platform reach positions them as one of the largest female-led political commentary operations across the political spectrum.
Why This Multi-Platform Growth Matters
In today's fragmented media landscape, building audience on a single platform is risky—algorithm changes, policy shifts, or platform decline can devastate a media brand overnight. Chicks on the Right's diversified presence provides resilience and multiple revenue streams:
Podcast advertising provides premium CPM rates and direct sponsorship opportunities
Social media drives brand partnerships and extends reach
Video content opens opportunities for visual advertising and YouTube monetization
Cross-platform promotion creates a flywheel effect where each platform feeds the others
Their 686K Instagram following is particularly valuable for brands seeking to reach conservative-leaning women—a demographic that's highly engaged, often has significant household purchasing power, and is underserved by many mainstream advertisers.
Carving Out Space in a Competitive Niche
The right-leaning political commentary space is intensely competitive, dominated by well-funded operations like The Daily Wire (with five shows in the top 20 conservative podcasts) and Blaze Media (three shows in the top 20). Yet Chicks on the Right has achieved scale that rivals or exceeds many of these shows through their unique positioning.
Their "Culture / Politics" approach—blending cultural commentary with political analysis—creates more accessible content that attracts audiences who might find pure political commentary too intense or exhausting. This positioning, combined with their authentic female perspective, has carved out valuable white space in the market.
Megyn Kelly's trajectory offers a roadmap: she built Devil May Care Media into MK Media, a full podcast network. With matching quality (4.9 Xcelcast rating) and comparable scale, Chicks on the Right could pursue similar expansion.
The Road Ahead
With momentum clearly on their side, elite quality ratings, and multi-platform reach exceeding 1.5 million followers, Chicks on the Right has evolved beyond "rising star" into established major player territory. Their growth rate—particularly the 500K+ podcast subscriber base—makes them one of the fastest-growing podcasts in political commentary, not just among female hosts, but overall.
The 2024 election cycle and beyond will likely accelerate this growth. Political podcasts typically see significant audience expansion during election years, and Chicks on the Right is positioned to capture a substantial share of that growth given their existing scale and quality.
Bottom Line
In a media landscape where political commentary often feels recycled or performative, Chicks on the Right has built something genuinely impressive: a multi-platform media brand with over 1.5 million combined followers, 500K+ podcast subscribers, and a 4.9 Xcelcast rating matching Megyn Kelly's quality standard.
This isn't a rising star—this is a media force that has already arrived. They're among the fastest-growing podcasts in political commentary, and their sophisticated cross-platform strategy positions them for sustained growth and influence.
The question isn't whether Chicks on the Right will become a major player in conservative media. They already are. The question is how large they'll become and what their ceiling really is. Based on current trajectory, that ceiling looks very high indeed.
Subscriber and follower data reflects the most recent available information. Xcelcast ratings reflect quality assessments of female political commentators.
